Small Business Launch Pad eBook
Small Business Launch Pad eBook
Note: This ebook is filled with tons of value - it includes a mix of worksheets, tutorial videos and real-life examples to keep you engaged! It is more than an eBook!
So you’ve got an amazing brand and a website ready to go, but NO IDEA what to do now?
Learn the skills to roll out your new brand and effectively create high-quality, strategic content.
DESCRIPTION
This eBook is designed for small business owners who have to juggle multiple roles, empowering them to wear all the hats of a big business with confidence. We have created two versions, one for those in the wellness industry, and another for those in the creative industries. This is eBook is focused on helping service-based businesses.
Whats in the eBook?
Part 1: Administration
What we should have been taught in school… this business module goes into setting up your small business with a focus around goals, how to organise your invoicing and contracts. We go through our favourite software that we use on a daily basis to streamline and help make our lives easier! This is an essential part of owning a small business that everyone should be taught!
You’ll learn…
Goals & Vision
Goal setting & Visualisation
What are vision boards
Worksheet for setting goals
Streamlining your Administration
My favourite accounting software that will streamline your workflow
Task & Project Management
Email automation
Editing & Writing tools to make your life easy
Streamlined software for contracts
Part 2: Marketing
In this marketing module, we go through the ‘where to next’ once you have a functioning website and brand strategy. We will teach you the key things you need to know for effective marketing, how to get found on Google plus our exact social media strategy we used to grow Joelle Studio (hint: it won’t be what you expect!!). We will show you the basics of what’s involved in a content strategy, and how to keep your website up to date.
You’ll learn…
Marketing 101: The basics
The 5’Ps of Marketing and why it applies to you
The Marketing Funnel
Storytelling in marketing
SEO strategies - How to get your brand found on Google
Social Media
Keeping your digital presence on brand for success on Facebook & Instagram, plus different ways to gain clients through social media
Content Pillars for Social Media
Tools for planning your social media content
Content & Strategy - What you really need to be doing on your website to keep it up to date
Sales & Content Strategy
How to use ChatGPT, prompts for ChatGPT and how to automate a 30 day content plan
Sales strategies
An introduction to email marketing plus heaps of sign up offer ideas
22 Marketing Strategy ideas
Marketing worksheet with examples
Marketing plan information
Plus my secret technique to landing more clients!
Part 3: Design
And save yourself the cost of a graphic designer! This module will teach you the basics of good design. We will go through some key design principles to help you better understand design so that the graphics you create consistently stand out. You will learn how to use Canva in your business along with some of our favourite design tools that will help you stay consistent and create stunning graphics.
You’ll learn…
Design tips and tricks
The 12 Basic Principles of Design
Design in practice - Analysing good design
Why you need a Style Guide and where to get one
Visual tips to stay on brand
Canva for Small Businesses Achieve graphic designer results with Canva
Frequently asked questions…
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This eBook includes a mix of video tutorials, worksheets and real life examples to make it as interactive and engaging as possible!
You will learn the art of effectively rolling out your brand, and mastering your graphic design, marketing, and business skills.
As a small business owner, you have to juggle multiple roles, empowering you to wear all the hats of a big business with confidence. You will learn the art of effectively rolling out your brand, and mastering your graphic design, marketing, and business skills.
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When ordering please select your industry, we have tailored the eBooks to be industry-specific. The wellness industry eBook is targeted to Naturopaths, Nutritionists, Dietiticians, Life Coaches, Doula’s, Maternity workers and service based wellness providers who are not restricted by AHPRA’s marketing guidelines.
The Creative Industries eBook is focused on Interior Designers, Content Creators, and Photographers who are service-based.
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While you will benefit from learning about design and administration information, we have created this eBook with service-based providers in mind. So you will find the marketing strategies are focused on that, rather than selling a tangible product.
Please email us directly if you’re after a product based launch book and we will work on it for you!
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Yes! This eBook has been created for those who want to learn about the initial stages of admin, design and marketing in their business. It is a solid foundation to begin your learning journey!
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It will be sent to you as an interactive PDF ON 1ST MAY 2024. Therefore if you open it on Adobe Acrobat you will be able to fill out the worksheets directly on your computer!
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It will be sent to you on 1st May 2024 via email.