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For Sage, a local Gold Coast brand, create garments dyed using natural, botanical dye.

 
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The problem?

Emma was looking for brand identity and website design to align with her zero waste, organic product.

Trying to communicate how botanical dye works was a challenge that we were ready to accept.

 

Here’s what happened next…

MOODBOARD

 
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COLOUR PALETTE

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CUSTOM GRAPHICS

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KEYWORDS

Recycled materials

Organic

Handmade

Made with love

Gaia - Mother Earth

 
 
 

The solution?

Dusty pink was chosen as the primary colour used throughout the site.
This is because when avocado is used as a natural dye, this is the colour it creates.

Symbolism was used throughout the site too. I went with a circular theme for imagery to reflect mother earth and the strong ethical focus For Sage has. Circles represent continuity and infinity, which is reflected in For Sage’s ethos - taking waste and turning it into a product. This use of symbolism throughout the website helps the viewer gain further insight towards what For Sage do.

 
 

FINAL WEBSITE

 
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“I cannot thank Cherise enough. She had excellent communication, worked efficiently, and was extremely creative. She was able to hear my ideas and translate them into something that surpassed my wildest dreams. Without her, I know that not only my website but my brand as a whole would not be the same. She is more than a website designer; she is an artist.”

— Emma, For Sage